We could never have built this without you.

This one’s about you. 💛💛💛

About the thousands of messages you’ve sent over the years.
About the customers who’ve stuck with us from new drops to sell-outs.
About the people who’ve trusted us to make something that fits — when nothing else did.
About you showing up through our highs, our hiccups, and everything in between.

We could never have built this without you.

🎁 The Parting Gift Offer

You’ll be able to choose from two offers:

• 30% off with code GIFT30 – exchangeable & returnable
• 50% off with code GIFT50 – final sale (non-returnable/non-exchangeable)

This offer applies to most AL items we still have in stock (excluding MTO).
We’ll dispatch within 2–3 working days, and everything will be shipped from our studio, by us.

🧥 Autumn/Winter Sale

We also know it’s not easy to invest in AW pieces in the middle of summer - but since we won’t be around to reintroduce them later this year, we’ve reduced them further so they can still find a good home.

They’re included in the Parting Gift offer too.

🧵 Final MTO Batch – One Last Time to Order

Thursday, 29th May, 8 pm, we’ll be opening the very last batch of Made-to-Order.
These pieces will be made by Heidi and Ausra, using the final bits of fabric we have left. That means stock will be limited, and we’ll only be making what we can realistically produce.
Our goal is to dispatch everything by the end of June, before Ausra begins her next chapter.

To make this possible:

• We’re removing the 15for15 offer
• Instead, we’re applying 15% off all MTO orders placed in this final batch
• We’ll be managing production based on how efficiently we can work together, to give as many people as possible the chance to order

💬 We’ll close the selling window as soon as we hit capacity — that could mean a few hours, a few days, or a couple of weeks. Once we’re full, we’re full.
This is your last chance to order something made by us, in our studio, before we close the doors.

This is a big moment for us - but it’s also the end of a chapter for you too.
Whether you’ve ordered once or twenty times, read every email, or just cheered us on quietly from the sidelines, we’re so grateful you were part of the journey.

With love and massive thanks,
Heidi, Joss, Ausra & the AL Team
 x

P.S. We’re working on a little farewell pop-up shop in London to mark 10 years of AL. More details coming soon!